The Loop
Coaching is not a plan you're handed once. It's a loop: you measure, I read, we adjust. Everything I've built exists to make that loop run every single week — without you filling in a spreadsheet.
- You log. Meals by weight, sets and loads for every exercise, body weight, measurements, photos. The maths is done for you — calories, protein, carbs, fat against your targets — so all you do is record what happened.
- I read. Once a week your check-in reaches me: weight trend, how training went, adherence, energy, hunger, what you're craving. I look at the trend, not one bad day.
- We adjust. I set your new targets and next week's food and training, and it appears on your phone. Same numbers on both ends — no screenshots, no chasing.
The app works on its own, for free, forever. On its own it's careful: it waits for two full weeks of consistent data before it suggests anything, and the only thing it will move is your carbohydrates. That's deliberate — an algorithm with nobody to ask has to be conservative.
I don't have to be. I can see that you travelled, that you slept badly for a week, that your knee is bothering you — and I can change training, protein, meal timing or the whole approach this week, not in two.
That's the difference you're paying for. Not access to the app. The reading.
